Top 5 Fashion Games in UAE: Q1 2022 Performance

The first quarter of 2022 saw varied performance trends among the top 5 fashion games in the United Arab Emirates, based on data from Sensor Tower. Here's a detailed look at the weekly downloads, revenue, and active users for each game.

Hair Challenge experienced a consistent download rate, fluctuating between approximately 4K and 6K weekly downloads. Active users showed a gradual decline from 38.4K at the start of the quarter to around 34K by the end of March.

Outfit Makeover saw significant fluctuations in downloads, peaking at 10.5K in the last week of January before dropping to around 3.4K by the end of March. Active users followed a similar pattern, reaching a high of 14.4K in late January and then stabilizing around 7.2K by the end of the quarter.

Project Makeover from Magic Tavern, Inc. showed a steady download trend early in the quarter, with numbers around 5K, but experienced a decline to approximately 3K by March. The game’s weekly revenue peaked at $13.6K in late December and gradually decreased to around $8.8K by the end of Q1. Active users remained relatively stable, fluctuating between 35K and 40K.

Love Fantasy: Match & Stories saw a decline in downloads from 8.2K in the first week of January to about 3.6K by the end of March. Weekly revenue varied, peaking at $236 in late December and dropping to around $81 by the end of the quarter. Active users showed a downward trend from 19K in early January to approximately 14.5K by late March.

Lastly, Hair Dye! displayed fluctuating download numbers, starting at 4.5K in late December and ending the quarter at around 3.8K. Active users ranged from 13.6K at the beginning of the quarter, dipping to around 8.9K mid-quarter before rising back to approximately 12.7K by the end of March.

For more detailed insights and data, visit Sensor Tower.